The use of a suit in the picture makes the women seem powerful. This may be an attempt to sell this product to men. The fact that she is supposed to look powerful is exemplified by the use of direct address as well as the fact that she has her hair tied back, therefore making her seem more masculine.
The Light shining in the back makes the women and her clothes stand out. This is something that some people aspire to and they make it seem like the perfume is what is causing this and may make people want to buy it. This is helped by the fact that the picture is cropped to make the women the centre of attention. The picture also uses the rule of thirds to make her face the centre of attention and this helps make her seem more powerful as they cant take their eyes off of her face.
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