Case Study
Film 1- Slumdog Millionaire
Production.
The film is based on award winning novel Q & A by Vikas Swarup.
The screenwriter made 3 trips to India and interviewed to hone the characters.
Boyle was initially reluctant to make a film about Who Wants to Be a Millionaire?
Agreed to do it after hearing Beaufoy was the writer as The Full Monty was one of his all-time favourite films.
Distribution.
Wanted to aim it at Indian Moviegoers and Danny Boyle fans.
Main marketing was online and done by making a trailer, viral and a microsite.
Tug developed a PPC campaign on the major UK search engines targeting searchers interested in: Pathe, Bollywood, Danny Boyle, Slumdog and Indie movies
Worked with Google on a click to play trailer.
Got over 70,000 visitors to their website.
Slumdog Millionaire is highly acclaimed, named in the top ten lists of various newspapers.On 22 February 2009, the film won eight out of ten Academy Awards for which it was nominated, including the Best Picture and Best DirectorIt is the eighth film ever to win eight Academy Awards
The film also caused controversy with complaints about the treatment and illegal housing of the child actors. It also caused controversy because of its unrealistic portrayol of poverty in India. The portrayol of India also disrupted the plan of distributiong it to many Indian Moviegoers because many famous bollywood actors were angered at the fact that it presented India as a third world country.
