Wednesday 9 May 2012
Thursday 3 May 2012
Thursday 19 April 2012
Slumdog Millionaire
Case Study
Film 1- Slumdog Millionaire
Production.
The film is based on award winning novel Q & A by Vikas Swarup.
The screenwriter made 3 trips to India and interviewed to hone the characters.
Boyle was initially reluctant to make a film about Who Wants to Be a Millionaire?
Agreed to do it after hearing Beaufoy was the writer as The Full Monty was one of his all-time favourite films.
Distribution.
Wanted to aim it at Indian Moviegoers and Danny Boyle fans.
Main marketing was online and done by making a trailer, viral and a microsite.
Tug developed a PPC campaign on the major UK search engines targeting searchers interested in: Pathe, Bollywood, Danny Boyle, Slumdog and Indie movies
Worked with Google on a click to play trailer.
Got over 70,000 visitors to their website.
Slumdog Millionaire is highly acclaimed, named in the top ten lists of various newspapers.On 22 February 2009, the film won eight out of ten Academy Awards for which it was nominated, including the Best Picture and Best DirectorIt is the eighth film ever to win eight Academy Awards
The film also caused controversy with complaints about the treatment and illegal housing of the child actors. It also caused controversy because of its unrealistic portrayol of poverty in India. The portrayol of India also disrupted the plan of distributiong it to many Indian Moviegoers because many famous bollywood actors were angered at the fact that it presented India as a third world country.
Film 1- Slumdog Millionaire
Production.
The film is based on award winning novel Q & A by Vikas Swarup.
The screenwriter made 3 trips to India and interviewed to hone the characters.
Boyle was initially reluctant to make a film about Who Wants to Be a Millionaire?
Agreed to do it after hearing Beaufoy was the writer as The Full Monty was one of his all-time favourite films.
Distribution.
Wanted to aim it at Indian Moviegoers and Danny Boyle fans.
Main marketing was online and done by making a trailer, viral and a microsite.
Tug developed a PPC campaign on the major UK search engines targeting searchers interested in: Pathe, Bollywood, Danny Boyle, Slumdog and Indie movies
Worked with Google on a click to play trailer.
Got over 70,000 visitors to their website.
Slumdog Millionaire is highly acclaimed, named in the top ten lists of various newspapers.On 22 February 2009, the film won eight out of ten Academy Awards for which it was nominated, including the Best Picture and Best DirectorIt is the eighth film ever to win eight Academy Awards
The film also caused controversy with complaints about the treatment and illegal housing of the child actors. It also caused controversy because of its unrealistic portrayol of poverty in India. The portrayol of India also disrupted the plan of distributiong it to many Indian Moviegoers because many famous bollywood actors were angered at the fact that it presented India as a third world country.
Friday 4 November 2011
Feminine Mystique
In Modern Media women are typically shown to be an object of the gaze or as a damsel in distress. This stems from them being seen as a prize for the hero/protagonist. However, in early cinema women would be seen as weak and innocent as this is what they were believed to be at the time. There are still parts of this in today’s cinema however there are now many more examples of women being the protagonist.
This is best shown in the book "The Feminine Mystique" where Friedan describes how wives were more than likely housewives, whilst the men went off and earned money for the family. She goes on to describe the causes of this and how the way women are portrayed in media was the way men wanted them to be rather than what they actually were.
Tuesday 18 October 2011
Analysis of YSL advert
The use of a suit in the picture makes the women seem powerful. This may be an attempt to sell this product to men. The fact that she is supposed to look powerful is exemplified by the use of direct address as well as the fact that she has her hair tied back, therefore making her seem more masculine.
The Light shining in the back makes the women and her clothes stand out. This is something that some people aspire to and they make it seem like the perfume is what is causing this and may make people want to buy it. This is helped by the fact that the picture is cropped to make the women the centre of attention. The picture also uses the rule of thirds to make her face the centre of attention and this helps make her seem more powerful as they cant take their eyes off of her face.
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